Basketball Hall of Fame Belfast Classic Partners with CBS Sports Network and Gains US Audience!

Posted By: Marc
Posted On: October 30th, 2017


The Basketball Hall of Fame Belfast Classic and CBS Sports Network announced an exciting new partnership to televise the upcoming two-day tournament on 1st and 2nd December, 2017.  Partnering with CBS Sports Network will not only raise the calibre of this already globally-anticipated sporting event, but will also show off this Northern-Ireland hosted event to eager basketball enthusiasts across the United States.  The Network will televise two games per day from the two-day tournament live while thousands of fans are expected to visit the SSE Arena , Belfast, to experience the thrilling games first-hand.

The first NCAA collegiate basketball tournament to be played in Europe, The Basketball Hall of Fame Belfast Classic will be a landmark moment in American basketball history and has been brought to Northern Ireland through a partnership with the Sport Changes Life Foundation, Naismith Memorial Basketball Hall of Fame and the Metro Athletic Conference (MAAC).

Speaking about the announcement of this exciting partnership with a leading American broadcaster Marc Mulholland, Executive Producer of Broadcasting and Executive Director of the Basketball Hall of Fame Belfast Classic, said:

“We are honoured to welcome CBS Sports Network into our family as we complete this fantastic journey to bring NCAA Division 1 College basketball to Belfast, Northern Ireland, for the first time in sports broadcasting history. Working with CBS Sports Network raises the bar for the already prestigious two-day tournament, the Basketball Hall of Fame Belfast Classic, and we look forward to presenting a showcase of basketball which will prove what Northern Ireland can deliver on an international stage – we are made for sport.”

Eddie Rowan, Tourism NI Events Manager added:

“Revenue generated by visitors from the USA has doubled since 2010 and last year injected £63 million into the local economy, the CBS telecast partnership with the Basketball Hall of Fame Belfast Classic presents a unique opportunity to showcase Northern Ireland to thousands of people in the United States. Together with our overseas promotions partner Tourism Ireland, we will maximize promotion and advertising opportunities on the CBS Sports Network to showcase Northern Ireland as a must experience destination via a suite of engaging advertisements to capitalize on the recent growth in visitors from the United States.”

Aubrey Irwin, Head of Northern Ireland, Tourism Ireland, commented:

“Tourism Ireland is delighted to have helped play its role in securing CBS Sports Network as the Basketball Hall of Fame Belfast Classic television partner, ensuring this first-of-its-kind in-season basketball event will be televised across the US and will showcase the range of cultural activities and fantastic attractions to visit in Belfast and across Northern Ireland.”

Whilst Basketball is a sport on the rise across the island of Ireland, it is a firmly established favourite in its homeland of the USA, originating in Massachusetts in 1891. The tournament will feature teams from well-known sporting universities across the USA including Manhattan College, from the Belfast Classic Partner the Metro Atlantic Athletic Conference (MAAC), as well as College of the Holy Cross, La Salle University and Towson University.

The Basketball Hall of Fame Belfast Classic is honoured to be supported by partners including The Rory Foundation, Aer Lingus, Tourism Northern Ireland, Tourism Ireland, Belfast City Council and travel package partner Chaka Travel.  The event will be powered by Darius, Velocity Worldwide’s customer engagement technology, to create an experience like no other for the fans attending the unique event.

Tickets are available via Ticketmaster – all day tickets cost from £16 per adult, £11.50 for child tickets and family tickets start at £42.

For more information on the Classic visit or follow the event on, Twitter @BelfastClassic and Instagram @BelfastBasketballClassic


For media enquiries on the upcoming Basketball Hall of Fame Belfast Classic please contact Massive PR – Julie McCabe ( / 07801 989 950) or Brittany Breslin ( / 07786 964 645)


Notes to Editors

About the Basketball Hall of Fame Belfast Classic: The Naismith Memorial Basketball Hall of Fame Belfast Classic presented by SCL and its partner the Metro Atlantic Athletic Conference (MAAC) will field four US college men’s basketball teams for the first-ever Basketball Hall of Fame Belfast Classic.  This first-of-its-kind college basketball tournament held in conjunction with the MAAC, Sport Changes Life, Rory McIlroy’s Foundation – the Rory Foundation – Aer Lingus, Belfast City Council, Velocity World Wide and The SSE Arena, Belfast, is a two-day tournament held on December 1st and 2nd and will feature Holy Cross v. Manhattan College and La Salle University v. Towson University, followed by consolation and championship play on the second day.  The event is powered by Darius, Velocity Worldwide’s customer engagement technology to create an experience like no other for the fans attending the unique event.

About Sport Changes Life Foundation: The primary goal of SCL is to provide an opportunity for raising the aspiration of young people on both sides of the Atlantic so that they can live out their dreams and guide them as sport changes their lives.  We are a sports foundation built on inspiration, hope and victory.  SCL works in disadvantaged communities to help young people find a path to a brighter future with the help of our international student athletes, the Victory Scholars.  In February 2016, SCL formally partnered with The Rory Foundation as both foundations strive together to help change the lives of young people on the island of Ireland and beyond.

About the Metro Atlantic Athletic Conference: With 11 institutions strongly bound by the sound principles of quality and integrity in academics and excellence in athletics, the MAAC- is in its 36th year of competition during the 2016 – 2017 academic year.  Current conference members include: Canisius College, Fairfield University, Iona College, Manhattan College, Marist College, Monmouth University, Niagara University, Quinnipiac University, Rider University, St Peter’s University and Siena College.

About the Naismith Memorial Basketball Hall of Fame: Located in Springfield, Massachusetts, the city where basketball was invented, the Naismith Memorial Basketball Hall of Fame promotes and preserves the game of basketball at every level – professional, collegiate and high school, for both men and women on the global stage.

About CBS Sports Network: CBS Sports Network is widely available through all major cable, satellite and telco distributors as well as via OTT streaming service providers YouTube TV, fuboTV, PlayStation Vue, DirecTV and Hulu. Additionally, a live CBS Sports Network stream is available through and the CBS Sports App by authenticating with select providers. For more information, including a full programming schedule, go to