February 4th, 2013 | Uncategorized
Well the first week of classes is complete! For me, this semester is going to be a lot more focused on the practical side of marketing, rather than the theory side that we looked at last semester. I’m looking forward to some of the projects we’re going to be working on. The one course in particular is called Marketing Leadership, so we are going to be working on our leadership skills and how to apply those skills in the workforce. We are also going to be working with a few individuals from a start up business and help them with their marketing strategies. This is going to be an on going project throughout the semester and we are going to be required to prepare presentations and develop ways in which they will better be able to target their consumers. I think this project in particular is going to be extremely useful in preparing me for the real world and I am really looking forward to the outcome! Also, towards the end of this week our entire class went on a residential weekend at the Aherlow House in Tipperary. We worked on team building skills and were given a few group assignments, which we presented to the rest of the class. One of these assignments included developing a new brand image for Ballygowan water and a possible advertisement for the water in which the 20-30 year old population was targeted. We had the opportunity to present our ideas to an individual who works at an advertising agency in Dublin and were given feedback on our ideas.
This week Ryan and I will be visiting two different schools in the city to help out with an after school homework program for kids ages 9-11, so check in next week to see how we made out!