The Tie-Dye Business

October 22nd, 2013 | Uncategorized

We are into our fifth week of classes here at the University of Ulster Jordanstown and everything is going great. For our first assignment in our Creative Venture & Enterprise class we have to create a product and develop our own business venture. The aim is for us to create a successful product and make a profit. I personally thought this was a great idea because it allowed us to work as a team and go through the steps of creating a business plan. There is a real team effort behind what we are trying to do that translates well in the real world of business. Our team needs to work well and efficiently to reach a common goal. This is an important skill in anything you do in life and is one of the tasks we try teach in our young people at the sport Changes Life #EHOOPS program. We try to encourage the young people to work together as a team instead of attempting things on their own. Using sport is a great way to do this.

Our business team is made up of myself, three of my fellow #VICTORY scholars Bryan, Brittney, Jared and a classmate Dave. We decided that it would be a good idea to sell ‘tie-dyed socks’ for our small-scale business venture. Through our research we found that socks are a product that has become very popular with young people and because we are working so closely with young people we felt we would be able to use this target audience for market research.

While working at St. James Primary School, a school were Brittney and I coach basketball to young children, we thought it would be a good idea to test our market and try to sell socks to them. The other scholars on our business team would also try and do the same as they coach in their prospective schools. As we have a potential established market we hope it will be a successful venture.

It has been very exciting to date as we have been able to set up our own meetings with possible business partners along the way, such as local athletics sports manufacture called Wingfoot who create a lot of the Victory Scholar and EHOOPS clothing for Sport Changes Life. This was a great experience for all of us to sit down with an established company and develop a product. We still have a lot of work to do for our business plan and product but we are learning a lot and progressing at this stage. Our plan to date has elements that involve risk however with the right preparation and hard work we hope to pass this module with flying ‘tie-dyed’ colours. Pardon the pun.



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