Spark of Interest

February 20th, 2016 | Uncategorized

After completing an entire semester and a few weeks of the current one, I had an “ah-ha” moment. This epiphany only happened after deciding on my research paper topic and learning about one of the companies my class has the opportunity to work with.


For starters, in my Marketing Leadership module, my professor told us that our live project was with Adidas! We spent some time in class watching some of their most recent advertisements to learn about their current marketing strategy. Next week, a member from the Adidas team is coming in to speak with us about what we will be working on. To say the least, I am very excited!


With that idea in mind, I developed my research paper topic around the idea of sports marketing. More specifically, I am going to look at the impact of professional athletes endorsing brands and products. I did this to hopefully learn more about the topic while ensuring that I do a topic that I really enjoy.


It was only until after hearing about the Adidas opportunity and developing my research paper topic, that I realized I could connect work with sport. It dawned on me that I don’t have to give up sport forever. I can incorporate it into many different aspects of my life, even if I can’t actually play. By entering the University of Limerick’s master’s course of marketing, a new realm of interests and opportunities has become apparent to me. I may have finally found an area of expertise that I would like to pursue even after my studying is completed! I am very excited to learn more about this area of marketing, and I hope my interest for the topic and knowledge only grows from these two projects. 



Victory Scholar: Sarah Benedetti

Present University: University of Limerick

US League: NEC

Club/Community Partner: UL Huskies

Alma Mater: St. Francis College 

Sponsored by: Teamwear Ireland

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