After a couple of weeks off to settle into Limerick, classes finally began on Monday September 18th. I am taking the Masters of Marketing in Business Management Strategy program at Limerick Institute of Technology (LIT). After the first week, I am excited about the potential of the class. There are 18 students taking part in the class. The group is very diverse with students coming from many different countries, including Canada, India, Ireland, USA, and Morocco to name a few. We found out that the class is taught through Project Based Learning (PBL). There aren’t any lectures, and our professors assign us problems that we have to solve in groups. These projects can last for weeks at a time and we have to work together with a specific process in order to solve the problem. We have already started our first project on how to segment a market. This is focusing on how to split up market groups in order to identify your ideal target market that your company wants to focus on. We have to use information from three articles to create a process that any company can follow to segment a market. We are presenting our group processes next week, along with a short group essay.
I am really looking forward to the course because it is similar to real life situations. I think it will prepare me very well for the future, as we are also going to work with real companies throughout the year. The course will definitely be challenging at times. One of the biggest challenges will be working in groups because of our differing schedules and educational backgrounds and experiences. However, I really enjoy working in groups and I feel like this is one of my strengths. Starting this course has made me feel very fortunate to attend Middlebury College for my undergraduate degree. I feel that Middlebury has really prepared me well for this course and taught me many important skills that I’ll need to be successful. I am really excited to be a part of this program with great classmates and professors. I am motivated to work hard and see what future opportunities this presents me with.
