“Knowledge is power” – Sir Francis Bacon

Posted By: AndrewCuriel
Posted On: March 3rd, 2019
Attending: Limerick Institute of Technology

For the past 6 months I have submerged myself in the Irish culture and have been underway in my pursuit of my masters degree in Marketing & Management Strategy.


To say this course is tedious is an understatement. I have always been used to “lecture style” courses from my undergraduate degree at The College of Mount Saint Vincent but I have had to adjust once again to how things are being done here.


Throughout this course I have been working under the Problem Based Learning Cycle or also known as “PBL”. This new cycle of learning is focused on learning through experience of solving an open-ended problem found in trigger material. The PBL process does not focus on problem solving with a defined solution, but it allows for the development of other desirable skills and attributes.


In my 6 months thus far I have been challenged with using my undergraduate degree to the best of my ability. To say the course has been challenging is an understatement, but interacting with my classmates has been my greatest takeaway. I have worked with different students from all over the world including countries like America, Nigeria, Canada, Italy, and of course Ireland. While working in groups with my classmates we have been solving questions related to these topics: The market segmentation process, investment appraisals, the effectiveness of semiotics in advertising, research proposals, developing marketing strategies all while trying to finish our thesis paper. (Yes, it’s ALOT!!)


The learning has not stopped since I landed in Ireland and I couldn’t be more thankful for the opportunity to expand my network and knowledge with these wonderful individuals. Each group I’ve been a part of has given me my fair share of lessons and laughs. I believe being able to work with different people from different backgrounds and upbringings will better prepare me for my future workplace and I can’t wait to finish this course and receive my masters! With just three months left, it is going to be a hard goodbye to these lads when school is over, but when we all graduate and receive our masters degree in October, there in that very moment we will realize it was all worth it!


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